how we work
You get in touch to discuss your project and we propose an approach. Once everyone's aligned on scope, we set up a kickoff meeting.
After a knowledge review of completed research and stakeholder interviews, we decode culture and communications relevant to the project objectives.
Once we analyze your brand and its place in wider culture, we identify opportunities for cultural success and innovation.
We provide a range of fit for purpose deliverables that can be taken into development workshops, or further research and evaluative testing.
While everyone else is focused on consumer psychology, we dimensionalize insight by decoding the cultural and media landscape informing their perceptions. With ten years of international experience on projects ranging from flavor innovation to TV programming, we identify powerful codes your brand can leverage with credibility and impact, tapping into what’s just up ahead.
Our proprietary approach to content innovation is led by specialists in film, television and news media with a strategic understanding of the impact of culture and technology on evolving audience expectations.
Semiotically informed competitor analysis will give your team the vision to stay ahead of rapid change. We decode your brand or sector in depth and are available for retainer for ongoing, up to date cultural insight to help your brand maintain salience and distinction.
The most powerful brands tap into cultural tensions and aspirations that inspire people. Our trained analysts decode culture to identify underlying oppositions and codes impacting perception of your brand. We bring insight into the most relevant regional developments and market synergies offering services ranging from immersive fieldwork to local sense-checking with select experts in markets you need to understand.
We are experts in international strategy for new product development in luxury goods, hospitality, FMCG and media sectors. We provide methodologically sound insight into specific markets as well as manage international projects with proven experience integrating our work stream with Research and Development and Consumer Testing phases when needed.
We conduct historical and contemporary cultural research on brands and categories. Our approach has brought a differentiating edge to our clients. While everyone is looking at the computer, we take the time to look at the parts of culture and brand heritage relevant to evolving your brand.
Contact us for more information on image archives and institutions we have used on commissioned projects